As a certified Google Partner, I hold myself to a higher standard of training, customer success, and reporting transparency. Keyword research is paramount to the success of a PPC campaign, and our search advertising experts must develop an approved strategy before I launch any PPC campaign. By understanding the client’s goals, analyzing web traffic, and understanding user intent, I am able to deliver cost-effective pay-per-click campaigns that drive a positive ROI for our clients, turning their website into a lead generation machine!
The biggest mistake that companies make regarding PPC is failing to understand user intent when analyzing search traffic. Failure to develop a sound paid search strategy can lead to wasted effort and budget. Our team develops the campaigns, ad text, bid strategy, and targeting to ensure that our client’s budgets are used as wisely as possible and continually improve with time.Prior to engaging in PPC advertising, our firm must ensure that our client’s website is optimized for conversion. Driving users to a website that will not convert traffic into sales or leads is simply a wasted effort and our agency focuses on results. If a client’s website needs to be optimized for conversion (CRO) I will likely recommend that be done prior to engaging in PPC advertising.
As a certified that manages search engine advertising campaigns for clients across the country. One thing that sets me apart from other marketers is our unique pay-for-performance business model.
Because I base success on performance, and because PPC advertising on search engines yields the highest return of any paid acquisition channel for most clients, I excel at search engine advertising management.
Control Advertising Agency - Aidan Eaton
