The Universal Analytics (UA) and Google Analytics 4 (GA4) platforms are both valuable tools for measuring website traffic and user behavior. However, UA is being phased out in favor of GA4. If you're still using UA, it's time to migrate to GA4 to take advantage of the newest features and capabilities. Here's a guide to help you make the switch.
Google Analytics 4 (GA4) has recently been released, and it offers a number of attractive new features that can take your analytics to the next level. The highly anticipated update comes with a few exciting upgrades, like cross-device tracking across web and mobile properties as well as personalization capabilities. Additionally, the migrate to GA4 process allows you to migrate from Google Analytics 3 (GA3), keeping any existing data intact with minimal disruption. With the help of these innovative features, businesses and organizations can gain more comprehensive insights into their customers’ journeys and be better equipped to craft user experiences tailored to individual needs. This will not only deepen customer engagement but also maximize ROI and accelerate digital transformation.
Universal Analytics (UA) has long been a favorite tracking tool amongst businesses thanks to its flexibility and customization capabilities. However, those jumping on the Google Analytics 4 bandwagon may find themselves missing some of their go-to UA features like multi-touch attribution and remarketing. This can pose a problem for businesses accustomed to relying on these features that are now unavailable in Google's newest offering. Fortunately, there are alternatives available that are still well within reach for companies wanting to keep their digital strategies running as smoothly as possible by transferring Universal Analytics customizations over to Google Analytics 4 capabilities. By leveraging this new technology, businesses can create a unified data collection experience and continue taking advantage of the enhanced insights and reporting made possible through Google Analytics 4.
Google Analytics 4 (GA4) offers a variety of features and benefits over Universal Analytics, making it a more suitable analytics platform for digital marketers. This advanced analytics platform provides data-driven insights and integrated marketing solutions to help business owners better understand their customers. With its easy-to-use interface, GA4 has everything you need to collect, measure, and analyze key activities on your website or app. Additionally, users have the ability to customize GA4's measurement capabilities giving them even more control over the data they are collecting. The rich assortment of features along with the ease of use makes GA4 an extremely valuable tool for any business owner looking to maximize their online reach and gain important insights about their customer base. For these reasons, it is encouraged to migrate to GA4 as soon as possible in order to unlock all the potential benefits it has to offer.
Google Analytics 4 (GA4) has advanced analytics capabilities that let you track and measure more accurate data than ever before. By combining Google's Artificial intelligence and machine learning technology with the powerful analytics platform, GA4 is able to capture user behavior on a deeper level. Businesses migrate to this type of analytics technology because they value being able to analyze data in granular detail – down to the interaction. This allows marketers to make informed decisions based on a broader range of data points, providing more reliable insights into user engagement. GA4 has revolutionized the way businesses monitor their customers, enabling them to understand their customers better than ever before.
Google Analytics 4 (GA4) is the latest version of Google’s web analytics tool and it offers greater control over data and measurement. While it is a powerful tool on its own, GA4 also offers robust connections to other Google tools, allowing users to migrate seamlessly across the suite of products for a comprehensive view of their analytics data. These connections are designed to not only better facilitate the usage of multiple products but also enhance the quality and accuracy of measurement results. With an improved user experience, more accurate insights, and powerful integrations with other google tools like Google Data Studio, GA4 makes it easy for organizations to get much more value out of their analytics data.
As a marketer, it’s important to be up-to-date on the newest features of Google Analytics 4 so that you can take advantage of all that it has to offer. GA4 offers more features and benefits than Universal Analytics, which will eventually be phased out by GA4. Therefore, it’s beneficial to migrate from UA to GA4 now. This article provides a step-by-step guide of how to do so. By following these steps, you’ll be able to make the most ofGA4’s capabilities and ensure that your tracking is accurate.
If your looking to bring out the full potential of GA4, reach out to our highly experienced marketers to refine your analytics.
Are you considering migrating from Universal Analytics to Google Analytics 4? If so, this step-by-step guide will help you make the transition seamlessly. We'll cover everything from setting up your GA4 account to transferring your data and configuring your tracking code. So whether you're a beginner or an experienced marketer, this guide will help you make the switch to GA4 with ease. Let's get started!
Before transitioning to Google Analytics 4, it is important to take note of the items in your Universal Analytics account. This includes historical data such as user behavior and engagement metrics, tracking code setup and configuration, site content, custom dimensions and metrics, goal setup and tracking, remarketing codes, ecommerce tracking codes, and more. Specifically take note of:
Taking the first step to migrate to Google Analytics 4 (GA4) is as easy as logging into your existing analytics account and clicking ‘Admin’ on the bottom left-hand corner of your screen. This will grant you access to a range of advanced features, such as tracking website data, exploring event streams and setting up important parameters. Make sure to take advantage of all these features to get the most out of your analytics collection.
To get started, navigate to the middle column on the page and click ‘Data Migration’ under the Property tab. From there, it's easy to migrate all of your current data quickly and safely so that you can start gaining insights in GA4 immediately.
When migrating from Universal Analytics to Google Analytics 4, it is important to reconfigure your event and conversion tracking in the new platform. Generally, this process involves making changes to the tracking code and setting up parameters such as custom goals and segments. To begin, log into your GA4 account and navigate to the ‘Data Migration’ section under the Property tab. Here you can create a list of key items such as events, conversions, content groupings, custom dimensions/metrics, referral exclusions, product link connections and audiences that were previously tracked in your Universal Analytics account. This will provide a reference point for you when making changes in GA4.
Next, create specific events for each action that you would like to track within the Events Overview page or the Event Manager. For example, if you want to monitor clicks on a particular CTA button or page visits then create an Event Stream with a corresponding label. Additionally, ensure that any custom dimensions or metrics which you have associated with those events are also set up correctly within GA4. Finally, configure any applicable parameters such as session duration or e-commerce sales tracking within the Conversion Overview page or through additional tracking codes embedded onto your site pages.
Migrating from Universal Analytics to Google Analytics 4 requires some effort upfront but once complete it will provide accurate insights and measurement data for marketers looking to move forward with their analytics initiatives. With careful planning and configuration of events and conversions in GA4, organizations can take full advantage of all that Google Analytics has to offer for their business objectives.
Need personalized help migrating to Google analytics 4, developing complex tracking, or setting up custom GA4 dashboards? Our Google Analytics 4 services can help!
Control Advertising Agency - Aidan Eaton
