Modernize the firms outward design and create specific sales pages - or slicks - for each of the 12 industries each brand serves. Reach each target market of the 3 brands, SSG - Middle Managers; SSE - Executives; SSS - HR Managers.
Search Solution Group, a foundation-ally traditional firm, has used the same sales collateral for 5 years. The company risked seeming archaic in comparison to other mid-sized recruitment firms.
Condense the necessary information on each page and slick to convey Search Solution Group's mastery in talent acquisition per industry serviced. Design each form of collateral to fit with the firms established corporate yet ever so slightly edgy aesthetic, while utilizing few directly graphical elements in exchange for photography. The rational being that photography will be more impactful, and often reliable to an older audience.
Designs made specifically for LinkedIn, created to generate social engagement on the platform. These pieces along with compelling copy, strategy, and placement earned Search Solution Group to be awarded as the "Most Engaging Brand on Linkedin" for both 2018 and 2019.
Upon splitting in 3 separate brands from Search Solution Group to Search Solution: Group, Executive, and Staffing. The color used in the collateral designs were set based on the target market of each brand. Search Solution Staffing targets hiring managers who are usually in a panicked state, frantically looking to fill a role. Thus the collateral is designed with calming blues and grays, to show control. Search Solution Executive is targeting exclusively executives in the C-suite of companies, thus the collateral design is much tighter less color, focused type, and stats to streamline the viewers "time to read." These Sales pages are designed to be added into the sales booklet based on the industry and needs of the potential client.
A brochure designed to be used at multiple networking events to capture the attention of potential hires.
Control Advertising Agency - Aidan Eaton
