Reach the minority youth of Charlotte, and leave a lasting impact on the social dynamic between the Charlotte youth and its police force to mend the rift between the two groups. Reach their target market of men aged 15 to 25 who are social invested.
Following the unfortunate death of Mike Brown by Charlotte police, a sense of antagony formed between the minority youth of Charlotte and the police force. The mounting tension lead to a 48 hour protest, in which hundreds of people were injured, and $122,000 in property damage was caused. Moving forward, Charlotte faces a steep financial loss and dangerous social divide, if the tension in Charlotte continues.
The app was to be used to connect users with the events being held by Cops & Barbers. The colors are muted, softer versions of the red and blue traditionally associated with the police. The juxtaposition between the two colors allows simple color emphasis for easy to skim pages.The App coupled with the brochure and collateral design lead the movement to reach the Supreme Court and make a lasting change in the interactions between police and minorities.
Publicize events through social media, an app, and web design to reach the youth of Charlotte and humanize the Charlotte police through holding events in centers of community. Utilizing barbershops, shoe stores, cafes, schools, and fundraisers as events to build empathy on both sides.
The website was to be used to connect users with the events being held by Cops & Barbers. The colors are muted, softer versions of the red and blue traditionally associated with the police. The juxtaposition between the two colors allows simple color emphasis for easy to skim pages.The website coupled with the brochure and collateral design lead the movement to reach the Supreme Court and make a lasting change in the interactions between police and minorities.
Control Advertising Agency - Aidan Eaton
